Rewarding Moments by Carter's + OshKosh B'gosh
Rewarding Moments is a customer loyalty program that spans across both the Carter's and OshKosh B'gosh brands. The challenge was in creating a look and feel that married equally well with both distinct and well-recognized brands. I worked closely with the CD to create and pitch a brand style guide, as well as print and digital assets.
Creative Director: David Tann