Lighting up cancer

RefleXion is radically transforming cancer care by developing a machine that combines biotargeting with radiation to treat cancer any stage. Taking inspiration from how the machine uses radiotherapy to scan, highlight, and target tumors, we developed a brand new look and feel that is bold and hopeful.

 
 
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As part of the brand refresh, we refined their existing logo by selecting a more modern rounded typeface and balancing the size and boldness of the “x”. We then used the outline of the “x” to create wave-like patterns inspired by RefleXion’s radiotherapy technology.

 
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Creative Director: Ryan Scheiber Co-Designer: Nathan Hinz